Fuel Your Future:
Creative Entrepreneurship in Emerging Economies
Creative Entrepreneurship in Emerging Economies
Transform your creativity into a powerful economic resource. Master business resilience and startup thinking in a mobile-first economy with an intensive European University program
Credits: 5 ECTS.
Duration: 12-14 Weeks (Intensive).
Language: 100% English.
Certification: Official University Certificate with QR-Verification.
Credits: 5 ECTS.
Duration: 12-14 Weeks (Intensive).
Language: 100% English.
Certification: Official University Certificate with QR-Verification.
Turn Constraints into Opportunities
Success in emerging economies requires more than just capital—it requires adaptive thinking and cultural intelligence. This course focuses on the Global South context, emphasizing creativity as a key resource in environments with limited financial and technological assets
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Cultural Capital: Leverage local culture and traditions to build unique business models - Digital & Mobile-First: Master fintech, social media, and online platforms as drivers of modern business
- Informal Economy: Understand the power of street entrepreneurship and microbusinesses.
- Startup Thinking: Apply design thinking and risk assessment tools to navigate uncertainty.
Credits: 5 ECTS.
Duration: 12-14 Weeks (Intensive).
Language: 100% English.
Certification: Official University Certificate with QR-Verification.
Duration: 12-14 Weeks (Intensive).
Language: 100% English.
Certification: Official University Certificate with QR-Verification.
Curriculum
A modular journey from foundational concepts to launching your own business project
- Module I: Foundations & Context
- Analysis of the Nigerian entrepreneurial environment and local business cases.
- Creativity and cultural capital as business foundations.
- Navigating the informal economy and microbusiness ecosystems.
- Risk management and business resilience under uncertainty.
- Module II: Business Project Implementation
- Generating and selecting high-potential startup ideas.
- Adapting the Business Model Canvas for emerging markets.
- Digital marketing strategies for resource-constrained environments.
- Pitching, storytelling, and securing financing (grants, crowdfunding).
Lyudmyla Shymanovska-Dianych
Lecturers and course developers
Senior Lecturer
Doctor of Economic Sciences, Professor
Has been working at Poltava University of Economics and Trade since 1995
Doctor of Economic Sciences, Professor
Has been working at Poltava University of Economics and Trade since 1995
This course provides students with a comprehensive understanding of creative entrepreneurship in the context of emerging economies, with a particular focus on Global South countries. It emphasizes the role of creativity as a key resource in environments characterized by limited access to financial, institutional, and technological resources.
The course explores the process of generating entrepreneurial ideas, creating value based on cultural capital, developing startups in conditions of uncertainty, and leveraging digital technologies within a mobile-first economy. Special attention is given to the informal sector and its role in shaping entrepreneurial ecosystems.
The practical component of the course is oriented toward the development of students’ own creative business projects, taking into account local contexts (including Nigeria), as well as the analysis of real-world cases such as Nollywood, fintech innovations, fashion industries, and street entrepreneurship. The course also fosters adaptive thinking and entrepreneurial resilience.
The course explores the process of generating entrepreneurial ideas, creating value based on cultural capital, developing startups in conditions of uncertainty, and leveraging digital technologies within a mobile-first economy. Special attention is given to the informal sector and its role in shaping entrepreneurial ecosystems.
The practical component of the course is oriented toward the development of students’ own creative business projects, taking into account local contexts (including Nigeria), as well as the analysis of real-world cases such as Nollywood, fintech innovations, fashion industries, and street entrepreneurship. The course also fosters adaptive thinking and entrepreneurial resilience.
The primary objectives of the course are to develop a systemic understanding of creative entrepreneurship as a driver of economic development in resource-constrained environments; to equip students with the ability to generate and implement entrepreneurial ideas based on creativity, culture, and innovation; to develop skills for analyzing entrepreneurial ecosystems in emerging economies; and to build competencies in designing and managing creative business projects
Upon successful completion of the course, students will be able to:
- analyze the characteristics of entrepreneurial environments in emerging economies;
- identify business opportunities under conditions of limited resources;
- generate creative entrepreneurial ideas based on local contexts and cultural capital;
- develop business models, including those adapted to informal and digital economies;
- apply startup thinking and design thinking tools;
- assess risks and uncertainty in entrepreneurial activities;
- develop and present their own business projects;
- effectively collaborate in teams to implement entrepreneurial ideas.
20 hours
Lectures
40 hours
Laboratory or Practical Classes
2 hours
Final project
Graduate with a Ready-to-Launch Project
This isn't just theory. You will work in teams to develop a real-world business project, focusing on local contexts (like Nigeria) and assessing risks for actual market entry
